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      <image:caption>Current Published Pieces: Valor Glass Future Innovators</image:caption>
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    <lastmod>2023-08-18</lastmod>
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      <image:caption>The Work: An Ecosystem Message Made for Instagram - In a compact narrative that compels clicks forward, we explained how Xerox products and services are relevant for right now.</image:caption>
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      <image:caption>The Work: A site take-over on Quartz and The Wall Street Journal</image:caption>
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    <lastmod>2021-03-23</lastmod>
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      <image:caption>First traditional AOR win in agency history! Specialized in: b2b, branding, campaign, through-the-line</image:caption>
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      <image:caption>Cross-office pitch for internationally based client team. Specialized in: alcohol category, sports category, EU, branding</image:caption>
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    <loc>https://www.genniferpflug.com/aspenideas</loc>
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    <lastmod>2023-08-18</lastmod>
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    <lastmod>2020-10-18</lastmod>
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    <lastmod>2023-08-18</lastmod>
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      <image:title>Walmart - Walmart+ Full Funnel &amp; Performance</image:title>
      <image:caption>The Approach: Full funnel campaigns that aim to inform, acquire, and retain consumers into becoming a Walmart+ member. The Challenge: Showing consumers the benefits of becoming a Walmart+ member, especially if they already have other service subscriptions. “I already use Amazon Prime, &amp; don’t see the added value of Walmart+” What we Did: Created a new brand identity for FY23 in a nationwide, full-funnel campaign based around the slogan “the ultimate savings membership.” For the lower funnel pieces, we took Performance learnings after seeing how it played in market and refresh the units to avoid consumer fatigue of overviewing the assets.</image:caption>
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